Eight strategies of exporting to Pakistan
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Eight strategies of exporting to Pakistan
As the sixth most populous country in the world, Pakistan has a huge internal market demand, but its domestic production capacity is lagging behind, and many products rely on imports.
The main imported commodities are: crude oil and petroleum products, machinery and transportation tools, chemical products, food, animal and vegetable fats (mainly vegetable oils, steel products, coal, the above seven categories of commodities account for 80% of Pakistan’s total imports the above.
Other major imported commodities include: scrap iron and steel, metals and metal working products, paper and cardboard, tires, iron ore, etc.
For oversea sales, it is indeed a very potential foreign trade market and it's worthwhile to focus on development. We will briefly talk about the exploitation strategies and export precautions of this market.
1. Enter the B2B platform
According to many foreign trade veterans, Pakistani customers like to use the Alibaba and Tradekey platforms. You may consider entering these platforms through choosing keywords with high traffic and high conversion rate to publish products. By knowing the ranking rules of the platform, adjusting and optimizing, ranking the product keywords at the top,increasing the exposure rate, and allowing customers to take the initiative to consult.
2. Pakistan Customs Data
You can buy Pakistan customs data to quickly obtain potential buyers. If you don't want to spend money on this , you can use this website to find some free Pakistan customs data:https://paktradeinfo.com/
For example, you may search”carbide roller”or the first 6 digits HS code” 845530” to get the purchase info.
The lists of Pakistani buyers can be viewed for free, and more data can be seen after registration, such as: the buyer's contact information, the quantity, weight and price of each import, trading partners, import details, etc. You can change keywords to search and get more buyer information for free.
3. Pakistan Yellow Pages
Google Pakistan Yellow Pages, recommend this yellow page website: http://www.yellowpages.biz.pk, there are some real customers to be find. Search the product name in the business catalogue.
These list information should be checked patiently one by one, many have mailboxes. If the email address can't be found directly , you may also search their company name into GOOGLE.
4. Pakistan Exhibition
If you want to focus on developing the Pakistan market, you can consider participating in the local exhibition. Pakistan has many well-known exhibitions in many industries, you can contact more powerful Pakistani buyers and help you better understand the local market .
5. Pakistan Association
There are many associations in Pakistan, which can be used to develop customers.You may have unexpected results through this way. Google search: keywords + Pakistan + association, find associations related to your product, analyze and screen members of the association to get potential customers.
6. Set up an office in Pakistan
If you focus on developing this market, setting up your own office in Pakistan for localized operations would be another choice. This way is easier to win customer recognition, which is more conducive to building a good corporate and product reputation to gaining more customers.
7. Commonly used search engines in Pakistan
The search engine commonly used by Pakistanis is Google. You can enter Pakistan's Google to search for product keywords (+company name suffix/email suffix/importers/buyer/company/wholesaler/retailer/ supplier/vendor/…), after screening and analysis, many potential Pakistani buyers can be obtained.
8. Foreign social platforms
Various commonly used social platforms, such as Facebook and LinkedIn, not only have personal accounts, but also company accounts, which are also the same for Pakistani customers.
You can search on these social platforms for the “business name and contact name of potential Pakistani customers” collected by the above methods, and you can get more contact information of the enterprise and even the contact information of the purchasing decision maker. You may communicate and negotiate with them online, which is faster than email follow-up.
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